UNIQLO offers new conventional wisdom for hot summer by “AIRism”

Manila, Philippines –After its successful grand opening where huge crowds of avid shoppers wanted to get inside the very first UNIQLO store in the Philippines, UNIQLO offers new conventional wisdom to Filipinos regarding what to wear when it’s hot, and it’s not “Remove clothes” but it’s actually about “Putting on AIRism”. For Filipinos, UNIQLO today announces its most recent promo offer for its “AIRism” inner wear line.

From July 13 up to July 19, 2012 only, UNIQLO products like the AIRism V-Neck Shirt for Men (Regular Price P590) and the AIRism Camisole for Women (Regular Price P590) can be purchased at a really affordable price of P490.

“AIRism” is a brand of the functional inner and outer garment line by UNIQLO. Made of breathable “cupro fibers” from Japanese manufacturers Asahi Kasei and micro nylon by Toray Industries, these fiber types possess the unique ability to release heat and to remove moisture and perspiration. AIRism also provides the wearer with utmost comfort despite the heat and humidity, and a soft, soothing feeling that’s light as air. It’s as if you’re wearing nothing—and yet look and feel great.

The AIRism V-Neck T-Shirt for Men is UNIQLO’s popular line of light, cool and comfortable innerwear. It is very light and has ultra-fine fibers that feel soft and smooth on the skin. The special fabric also stretches to fit snugly to the body and quickly absorbs perspiration and neutralizes body odors, so you feel dry and refreshed throughout the day.

The AIRism Camisole for Women also has ultra-fine fibers that are soft, smooth and cool on the skin. It is made of stretchable materials for that body-hugging fit and has air-conditioning and heat-release properties, where each fiber -removes moisture (perspiration) and heat from the body to keep the body dry and feel comfortable.

UNIQLO is a global apparel brand known for its “MADE FOR ALL” philosophy where people express themselves through its unique, yet high quality and fully functional clothing line.

The first UNIQLO store in the Philippines, located at the 2^nd Floor, Main Mall of SM Mall of Asia in Pasay City, opened last June 15, 2012. Store hours are from 10 a.m. to 10 p.m.